Airbnb
Travel Technology, Hospitality, Online Marketplace
- Founded
- 2007
- HQ
- San Francisco, California, United States
- People
- NA
- Listed
- ABNB
- Commerce & Marketplaces
The Business Case-Study Magazine
The anatomy of great companies.
Long-form case studies and a structured company wiki — how the world's best businesses grow, price, operate and recover. Built from filings, earnings calls and primary sources.
Companies under the microscope
Alphabet Inc
Technology
- Founded
- 2015
- HQ
- Mountain View, California, United States
- People
- 198,000+
- Listed
- GOOGL and GOOG
- AI & Software
2 Amazon
Technology, E-commerce & Cloud Computing
- Founded
- 1994
- HQ
- Seattle, Washington, US
- People
- 1,595,000
- Listed
- AMZN
- Commerce & Marketplaces
AMD
Semiconductors; High-Performance and Adaptive Computing
- Founded
- 1969
- HQ
- Santa Clara, California, US
- People
- 31,000+
- Listed
- AMD
- Technology & Hardware
2 Anthropic
Artificial Intelligence
- Founded
- 2021
- HQ
- San Francisco, California, US
- People
- NA
- Listed
- NA
- AI & Software
Apple Inc
Technology
- Founded
- 1976
- HQ
- Cupertino, California, US
- People
- 166,000+
- Listed
- AAPL
- AI & Software
- Technology & Hardware
1 Ariana
Content Management Software
- Founded
- 2025
- HQ
- Cupertino, California, US
- People
- 14+
- AI & Software
Canva
design software, SaaS, AI
- Founded
- 2012
- HQ
- Sydney, Australia
- People
- NA
- Listed
- NA
- AI & Software
Cursor
AI & Software
- Founded
- 2026
- HQ
- San Francisco, California, US
- People
- 500-1,000
- Listed
- NA
- AI & Software
Duolingo
Education technology
- Founded
- 2011
- HQ
- Pittsburgh, Pennsylvania, US
- People
- NA
- Listed
- DUOL
- AI & Software
Technology and Internet Services
- Founded
- 1998
- HQ
- Mountain View, California, United States
- People
- 198,000+
- Listed
- GOOGL and GOOG
- AI & Software
- Technology & Hardware
Huawei
Telecommunications, Consumer Electronics, Cloud Computing
- Founded
- 1987
- HQ
- Shenzhen, Guangdong, China
- People
- 213,000+
- Listed
- N/A
- Technology & Hardware
Latest case studies
All articles →
OpenAI How Does ChatGPT Make Money? Revenue Model Explained
ChatGPT makes money through paid subscriptions, business and enterprise accounts, additional usage charges, and advertising. OpenAI also earns money when develo...
Anthropic Claude Mods Case Study: Coordinate Two AI Sessions Step by Step
Can two Claude Code sessions collaborate on a website update while a mod routes a small task to a cheaper model and shows what is happening? This worked case st...
Tesla Tesla and SpaceX: What the Flying Roadster Really Demonstrates
A technology demonstration and a planned halo product can serve several goals. This case examines what Tesla has shown, what it proposes to sell, and what remai...
Browse by vertical
All articles → 01 Business Growth Engines, loops and moats 02 Marketing Positioning and brand plays 03 SEO & Organic Growth Compounding search machines 04 Leadership Org charts and hard calls 05 Innovation Bets that changed markets 06 Operations Supply chains and systems 07 Finance Pricing, margins, capital 08 Product Strategy Roadmaps and teardowns 09 AI & Automation Machines doing the work